Short case study
Rehome
Problem Space
60%
60 percent of e-waste comes from home appliances, including everything from washers and dryers to small appliances.
Aha!
To have a truly sustainable impact on the e-waste issue, we must understand what people know about recycling and why they may not recycle.
Primary Research
I conducted an array of interviews with multiple users focusing on barriers of entry across my target demographics and synthesized all of my findings.
Theme
At this stage, I refined my design challenge to reflect the insights I had gathered from my target users.
Users dislike buying used/recycled.
People often buy used appliances and are unhappy with the purchasing experience of it.
Persona
I chose the Core Epic because it aligned the best with the problem space.
Purchase journey of a used appliance.
This epic attempts to convey three aspects of our users pain-points:
Hates dealing with the workload of buying used appliances
Dislikes meeting up with strangers to purchase.
Dislikes the amount of time spent searching for a replacement.
