OCTOBERLA

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OCTOBERLA

OCTOBERLA

Short case study

Shopify

Challenge

How might Shopify better leverage its ecosystem to make entrepreneurship more accessible than ever before?

Discovery

Discovery

At this beginning stage we set out to define what Shopify’s current ecosystem was and how they currently leverage it.

Shopify Ecosystem

Merchants

Apps

Partners

Research

We conducted quantitative research, as well as signing up to Shopify's app from the target users perspective. This allowed us to gain valuable user insights and pinpoint a gap that existed between the Shopify App Store and novice merchants.

Merchants

Apps

Merchant Research:
66% of entrepreneurs don’t have prior business or e-commerce education.

Most Shopify merchants are first time entrepreneurs.

Only 9% of entrepreneurs have a bachelor’s degree un business.

App Store Research:
87% of merchants use third-party apps

Apps provide tremendous benefits and functionalities to boost merchants' online store.

With over 8,000 apps, new merchants can be overwhelmed by the options available.

How Might we

How might we better understand potential new entrepreneurs in order to optimize app recommendations to alleviate their confusion?

Users dislike buying used/recycled.
People often buy used appliances and are unhappy with the purchasing experience of it.

Solution

In the end, we developed a customized onboarding process for new Shopify merchants by using data-driven app recommendations. This approach significantly reduces barriers to entry for entrepreneurs through tailored apps that fit their business needs.

Users dislike buying used/recycled.
People often buy used appliances and are unhappy with the purchasing experience of it.

High Fidelity

Prototype
After going through different color iterations, I finally arrived at the final high-fidelity prototype.

Prototype
After going through different color iterations, I finally arrived at the final high-fidelity prototype.

View Prototype

Challenges

Go from design to site with Framer, the web builder for creative pros.

Go from design to site with Framer, the web builder for creative pros.

Full Case Study

More Projects

More Projects

More Projects

Rehome

BBBS

Petsmart

Get in touch

Let's build better

luisasilva.srt@gmail.com

HOME

CURRENT WORKS

About me

Get in touch

Let's build better

luisasilva.srt@gmail.com

HOME

CURRENT WORKS

About me

Get in touch

Let's build better

luisasilva.srt@gmail.com

HOME

CURRENT WORKS

About me